Privacy Policy

Privacy Policy

Effective Date: January 1, 2021

This Privacy Policy covers High Octane Marketplace, LLC’s (“Company,” “we,” “us,” “our”) policies on the collection, use, and disclosure of personally identifiable and other personal information (as defined by applicable law) (collectively referred to as “Personal Information”) in connection with your access and use of the drivetrainleads4u.com website and related mobile applications (collectively the “Platform”) and the software and services made available through the Platform. Accessing the Services. To use the services offered through the Platform, Users will be required to provide a zip code to find local vendors to respond to any parts request or orders submitted by you through the Platform.  Users will also be required to input a mobile number to route messages to vendors who have registered accounts with Company to provide services through the Platform (hereinafter “Vendors”).  Opt-In Text Messaging. To receive text messages from Company or Vendors in your area, as applicable, you must opt-in to the text messaging services by signing up through the Platform. When you input your cellphone number, Users will receive a security code by text to authenticate requests. Upon authentication, Users will then be able to receive text(s) containing information relating to your parts request and participating Vendors in your area. Vendor communications, invoices and payments will be transacted through the Platform via a User’s mobile number.  When a User provides their opt-in consent through their mobile phone for marketing-related communications, Company may also utilize mobile phone numbers to communicate promotional offers.   Users can unsubscribe at any time by texting “STOP” to any text message sent through the Platform. Order Information.  When you place an order through the Platform, Company will request input of a User’s name, billing address, payment information (including credit card numbers), and mobile number to facilitate processing, fulfillment and confirmation of requested services.   Cookies.  Company utilizes cookie technology to gather information on internet use in order to serve you more effectively. As described in Section 2, Company also utilizes third party analytics services which may also use tracking cookies to provide information about the use of our Platform. Users can set their browser to remove or reject cookies utilized by the Platform. Web Beacons/Log Files & Cookies.  Company utilizes web beacon, log files, and cookie technology to gather information on internet use in order to serve you more effectively.  Cookies are data files that are placed on your device or computer an often include an anonymous unique identifier. “Log-Files” track actions occurring on the Platform and collect data including a user’s IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.  “Web beacons” “tags” or “pixels” are electronic files used to record information about how you browse the Platform.  As described in more detail below, Company also utilizes third party analytics services which may also use tracking cookies to provide information about the use of our  Platform. Users can set their browser to remove or reject cookies utilized by the Platform.  Users may opt-out from receiving targeted advertisements by visiting the (1) Network Advertising Consumer Opt-Out page, (2) Digital Advertising Alliance Opt-Out page, and/or (3) the opt-out provisions pertaining to the applicable advertising services/retargeting provider. COMPANY DOES NOT SELL PERSONAL INFORMATION.  HOWEVER, PERSONAL INFORMATION IS COLLECTED FOR LEGITIMATE BUSINESS PURPOSES AND PROCESSED BY SERVICE PROVIDERS WHO HAVE CONTRACTED WITH COMPANY TO PROVIDE THE FOLLOWING PLATFORM-RELATED SERVICES:  User Authentication. Company utilizes authorization services to facilitate secure access to the services.  Authentication will require a User to input a one-time authentication code sent to a User’s email or mobile number to authenticate log-in and/or transaction requests. Please see the Twilio Privacy Policy for more information. Google Analytics.   Company utilizes Google Analytics to access anonymized and/or pseudo anonymized data to help us understand how our services are used.  Google Analytics is a web analytics tool that helps us understand how users engage with our Platform, so that we can review and improve our services.  Google Analytics provides a report to us with website trends without identifying the Personal Data of individual users.  Please see Google’s Data Privacy and Security Policy. However, if you decide to withdraw your consent to such data collection, you may opt-out by installing Google Analytics Opt-out Browser Add-on. Order Processing.   When a User places an order, order information in shared with the applicable Vendor in order to provide the requested order.  A User’s mobile number is not shared directly with the Vendor, but rather messaging is routed through the Platform to facilitate communications via Twilio’s integrated API’s.  Please see the Twilio Privacy Policy for more information. Payment Processing Information. Company does not itself store debit or credit card information on its servers. Company utilizes a third party payment processors to manage and process payments in order to guarantee the security of your information.  For more information on these processors, please see the Stripe Privacy Policy for additional information Image Analytics.   Company utilizes Google Cloud’s Vision API to assign labels to images uploaded by Users to enable it to quickly classify into predefined auto-part categories. Please see the Google Privacy Policy for additional information.  Hosting Services. Company hosts user and services data through Amazon Web Services. Users should click on the Amazon hyperlink for more information. Cloud Services.  Company utilized MongoDB Atlas to host and manage Platform related data and documents  in the cloud.  User data is processed by MongoDB to perform the services in accordance with its Data Processing Terms. Google AdConversion Tracking.  Company uses Google AdConversion Tracking to track a User’s action after a User interacts with a Company ad by placing a conversion tracking tag, or code snippet, to the Platform. When a User clicks on Company’s ad from Google Search or selected Google Display Network sites, or when a User views Company’s video ad, a temporary cookie is placed on User’s computer or mobile device. When a User completes the action (for example, makes a purchase, initiating  a transaction, engaging in a communication with Company or a Vendor),  Google AdConversion will  record a conversion.  This analytical data will help Company with personalized, retargeting of its ads and to assess the success of its marketing campaigns. Users can block customizes ads from their device/browser at Google AdSense Choices. Users can also install Google’s DoubleClick Opt-Out Add On to opt-out of personalized ads. Internal Search Engine Analytics.  Company utilizes Qbox.io, Elastic Search, a hosted solution for implementing internal site search and data exploration. Qbox.io only processes personal data input by Company for purposes of providing the services.  Please see the QBox.io Privacy Policy for additional information. Other Potential Disclosures. Personal Information may be disclosed to serve our legitimate business interests as follows: (1) as required by law, such as to comply with a subpoena, or similar legal process, (2) if Company is involved in a merger, acquisition, or sale of all or a portion of its assets, (3) to investigate, prevent, or take action regarding suspected or actual illegal activities or to assist government enforcement agencies; (4) enforce our agreements with you, and/or (5) investigate and defend ourselves against any third-party claims or allegations. We will use commercially reasonable efforts to notify you about law enforcement or court ordered requests for data unless otherwise prohibited by law. Company does not knowingly collect Personal Information from anyone under the age of 18. If a parent or guardian becomes aware that his or her minor child as defined by applicable privacy laws has provided Personal Information without their consent, he or she should contact Company at support@drivetrainleads4u.com Company will delete such Personal Information from our files within a commercially reasonable time, but no later than required under applicable law.  Unless erasure is otherwise requested by a customer, Company will retain account and purchase data as long as it is necessary to provide services our customers.  When a customer’s account is terminated or closed upon request, Personal Information collected through the Platform will be deleted in accordance with applicable law. Personal Information obtained from Platform visitors will be maintained as long as it is necessary to provide requested communications and information-based services or until a visitor exercises the right to opt-out of requested communications or information-based services.  Anonymized and pseudo-anonymized data will be retained as long as Company determines such data is commercially necessary for its legitimate business interests. Company does not sell and will not sell your Personal Information.   Company launched the Platform effective [insert date] and did not collect any Personal Information in the last 12 months.  Upon launch, Company will collect and process information in accordance with the disclosures set forth in Sections 1 and 2 of this Privacy Policy.  California Consumers may contact Company to exercise the following rights pursuant to the California Consumer Privacy Act of 2018, Civil Code sections 1798.100 et seq. (“CCPA”): 

2. Request Company to Delete At No Charge:

3. Verified Request Process

4. Non-Discriminatory Treatment. 

5. Your California Privacy Rights under California Civil Code Section 1798.83 & Business and Professions Code Section 22581 

6. Accessibility of this CCPA Policy. 

6. Company’s Security Policy 

7. Response To “Do Not Track” Signals

8. Notification of Changes to Privacy Policy 

9. Contact Us

This Privacy Policy was last updated on January 1, 2021